For upgraded or managed accounts you are able to see or have delivered to your in-tray, regular analytics of how your site is doing with regards to its SEO (Search Engine Optimisation) and Google rankings. If you have a physical business and are not selling on line a good SEO means you will have more potential customers as they peruse what you do online and hopefully, that converts into an increased footfall.
If you only have an on-line presence then good SEO cannot be underestimated. The only one thing worse than fair to bad SEO and that’s bad reviews. H4B can manage all these things, too.