Create marketing personas — Personas are fictional profiles of audience members. They help you understand you readers on a personal level let you find and create topics for them. A great guide to marketing personas is this one.
Check your web analytics — Google Analytics and similar services are treasure troves of information about your audience. From what content they most like and what else they look at on your site to where they are from – you can learn a ton from your analytics.
Do a competitor analysis — The best performing content on competitor sites and comments underneath will inform you about what your audience is looking for as well. This approach is also ideal to do Backlinko’s skyscraper technique.
Search social media — We already mentioned in our advanced SEO techniques that users hang out in social network to talk about what they are interested in. All you need to do is listen to gain loads of insights.
Perform keyword research — Of course, classic SEO work is also part of audience research. Knowing keywords and key phrases your audience types into Google allows you to understand them on a deep level.